My Experience in Corporate Speak
In addition to running my own marketing business, several of my clients have blossomed into full-time career opportunities. While not every client requires a full-time Lilly, these roles have significantly enriched my experience, offering valuable opportunities for growth and learning beyond the realm of marketing.
For a comprehensive overview of my full-time endeavors over the past decade, please refer to the resume below.
Marketing & Operations
Vibrant Body Company
2019 to present
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Highly efficient, results-driven Creative Director with 8 years of experience in producing compelling and effective marketing campaigns. A visionary thinker and strategist, adept at developing and implementing creative concepts that align with brand objectives and resonate with target audiences. Possessing a deep understanding of design principles, marketing trends, and consumer behavior to create cutting-edge and impactful visuals across various media channels.
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Creative Strategy and Concept Development
Art Direction and Visual Branding
Team Leadership and Talent Management
Marketing and Branding Expertise
Graphic Design, Multimedia Production, and Copywriting
Project Management and Budgeting
Collaboration and Efficiency
Proficient in Adobe Creative Suite
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Created engaging visual content for social media platforms, including graphic design and video, resulting in increased follower engagement and brand visibility.
Created visually compelling designs for various marketing materials, including brochures, posters, social media graphics, and website banners, ensuring alignment with brand guidelines and client objectives.
Collaborated with cross-functional teams, including marketing, PPS, and product development, to align creative strategies with business goals and marketing objectives as well as streamline processes to be more efficient.
Directed and supervised all stages of the creative process, including concept development, storyboarding, design, and final production, ensuring high-quality deliverables within budget and deadlines.
Created and implemented brand strategies resulting in increased brand awareness and customer engagement.
Managed multiple projects simultaneously, ensuring timely delivery and adherence to budget constraints.
“Lilly is an amazing talent. Quick, creative and professional. She sticks to a schedule and a budget and over delivers. Use Lilly, she is amazing.”
- Meg Hopkins, La Terre
Director of Marketing
Abloom Farm
2018 to present
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Accomplished Director of Marketing experienced in developing and implementing successful marketing strategies. Skilled in brand management, digital marketing, and event promotion, with a focus on delivering exceptional customer experiences. Adept at leading cross-functional teams and collaborating to achieve business objectives. Strong analytical skills and a passion for staying ahead of industry trends to drive innovation and maximize marketing effectiveness.
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Strategic Marketing Planning and Execution
Brand Development and Management
Digital Marketing, Social Media, and Ad Strategy
Event Promotion and Audience Engagement
Team Leadership and Cross-functional Collaboration
Market Research and Competitive Analysis
Budgeting and Resource Management
Creative Campaign Development
Data Analysis and Performance Tracking
Strong Communication and Presentation Skills
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Developed and implemented comprehensive marketing strategies to drive brand awareness and increase event bookings, resulting in a 72% increase in revenue.
Led a team of marketing professionals, providing guidance, mentorship, and performance management to achieve marketing objectives.
Oversaw the development and execution of creative campaigns, including digital advertising, email marketing, social media initiatives, and content creation.
Managed the venue's brand identity, ensuring consistent messaging and visual representation across all marketing channels and touchpoints.
Conducted market research and competitor analysis to identify target audiences, industry trends, and opportunities for differentiation.
Collaborated with cross-functional teams to optimize event experiences.
Implemented data-driven marketing strategies, utilizing analytics tools to track campaign performance, optimize marketing spend, and improve ROI.
Leveraged social media platforms and partnerships to increase online visibility and engagement.
Developed and enhanced their short term rental marketing assets, resulting in heightened brand recognition, expanded market presence, and increased customer engagement.
“It has been great to work with Lilly throughout our website development process. She produced a fantastic product, worked diligently with us through modifications and has given us the independence to manage the site on our own going forward. I would highly recommend her services!”
— Kaite, Health in Balance
Director of Marketing
Spur 16 & Shaffer Development
2017 - 2019
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Results-oriented Director of Marketing and Property Manager in the real estate development sector. Proven track record in developing and executing comprehensive marketing campaigns, optimizing property operations, and fostering positive tenant experiences. Skilled in strategic planning and team leadership. Adept at enhancing property value, and driving revenue growth through innovative marketing strategies and operational excellence.
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Real Estate Marketing Strategy
Property Management and Operations
Tenant Relations
Market Research and Analysis
Financial Analysis and Budgeting
Team Leadership and Development
Marketing Collateral and Campaign Development
Customer Service and Resident Satisfaction
Contract Management and Vendor Relations
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Oversaw the marketing and property management functions for a mixed-use apartment complex, consisting of residential and commercial spaces.
Developed and executed comprehensive marketing strategies to drive tenant acquisition.
Managed all aspects of property operations, including residential leasing, tenant relations, maintenance, and financial performance.
Led a team of leasing agent professionals, providing guidance, coaching, and performance management to ensure operational excellence and resident satisfaction.
Conducted market research and analysis to identify competitive trends, demand patterns, and pricing strategies, optimizing rental rates and lease terms.
Implemented effective resident retention strategies, fostering a sense of community and enhancing resident satisfaction.
Managed property budgets, monitoring expenses, and implementing cost-saving measures while maintaining high-quality standards.
Managed investor relations including quarterly updates as well as annual gifts.
Led the strategic planning, creative development, and successful launch of a branded product line.
