2019 - PRESENT
Vibrant Body Company
Setting the standard for women’s intimates and apparel.
In addition to this portfolio, I am responsible for marketing strategy, producing photo and video shoots, copywriting, website updates, creating pitch decks for fundraising, event planning, managing team members, pick pack and ship, assisting with affiliate management, streamlining operations, and more.
Website
Vibrant Body Company specializes in producing clean, wire-free bras and other intimate apparel designed with women's health and comfort in mind. Their signature product, the EveryWear Bra™, features a patented cup design that offers support without wires, using only materials that have been rigorously tested for harmful substances. Committed to sustainability, the company ensures that all of their products are OEKO-TEX® STANDARD 100, meaning they are free from harmful toxins. By focusing on innovative designs and health-conscious materials, Vibrant Body Company aims to revolutionize how women perceive and experience their everyday undergarments
Their brand is currently in a transition to a more sophisticated yet natural look and feel to match their clean mission.
“Honestly, this whole deck looks incredible. It’s one of the most brand forward and visually on point decks I’ve ever worked with, and I’ve worked on a lot of decks often outsourced to larger agencies. Your work is genuinely incredible.”
— FR, Consultant for Vibrant
Reels
“You’re a super talented designer and I’ve always been super impressed with your work ethic!! No doubt you’re an invaluable asset to the team.”
— NK, Former Director of Digital Strategy & Revenue at Vibrant
SMS & Email Marketing
Creating diverse email designs for various stages of the customer journey is crucial. This includes abandoned cart reminders, welcome series, weekly campaigns, and affiliate nurturing emails.
Abandoned cart emails aim to recover lost sales. They should have a compelling subject line, personalized content with the customer’s name and abandoned items, and a clear call-to-action. Use high-quality images and consider offering discounts or free shipping to entice customers back.
Welcome series emails introduce new subscribers to your brand. Start with a warm greeting and thank you, share your brand’s story, showcase key products, and offer an exclusive discount. Plan a series of emails to gradually introduce your brand and include CTAs to encourage actions like visiting your website or following on social media.
Weekly campaign SMS and emails keep your audience engaged with regular updates and promotions. Maintain a consistent layout, highlight new products or offers, and provide valuable content like tips or blog posts. Use engaging visuals and ensure your emails are mobile-optimized with clear CTAs.
Affiliate nurturing emails build strong relationships with affiliates. Express appreciation, provide marketing materials, and highlight incentives. Keep affiliates updated with new products and share tips for increasing sales. Foster community by recognizing top affiliates and sharing success stories.
